For Marina Bay Sands – Prudential Carnival 2018
hi! my name is athena. everything that i do is driven by my passion for people. i’m a firm believer in the best gifts being an awesome conversation, and i really
REALLY love to hype up the people i work with. c’mon, here’s some of them:
Cannes 2022: SharkWaves
SWIM WITH THE BIG ONES.
It’s a no-brainer – going to the gym? I make sure to plug in. AirPods in, I need my personal soundtrack. Hype anthems, fast rap, energetic techno. All my friends make sure to plug in, too.
Except one friend. Because he is partially deaf, and listening to music isn’t so simple.
So we created SharkWaves – wearable tech, blending haptic technology and music to make working out even more accessible.
Awards: Cannes Future Lions, The Crowbar Awards 2022.
Music is universal.
These kids can sing.
But so what? Who’s going to hear them?
Their favourite artistes, that’s who. Together with Universal Music Singapore and local thrift stores, we created a campaign featuring covers by young Singaporeans – and plugged them into social media channels where the original singers could see them. Artiste collaborators included Halsey, LANY, Keshi and Billie Eilish.