Carpe Bloom

Everything that I do is driven by my desire to connect and enable people to convey their messages creatively. As the founder of Carpe Bloom (, I have served as Editor-in-Chief, Director of Design and Partnerships, and am now fully focusing on leading my team of young women in partnerships and collaborations with international and local inspirations.

The team at an interview for the launch of our new column, Spaces & Places
(Left to Right): Angel, Shiori, Adele (our interviewee), Athena, Gabrielle

Carpe Bloom translates to seize the bloom .The phrase “Oh, you’re just a late bloomer” stuck in my head uncomfortably, like a gritty bit of food lodged between teeth — why should people have to designate themselves times to reach out for opportunity and expression in the future? Why not now?

“NEWSTAND”: A creative snapshot of teamCARPE’s issues

I decided to branch out into digital magazines, carving out spaces in the Internet for young people from all around the world with Carpe Bloom’s in-house publication, Carpe Bloom. Each issue has a different theme and offers youth’s nuanced responses to positivity and empowerment, corresponding to certain periods of the year (e.g ‘exam season’).

A short video created by previous team members featuring the events, coverage and work we do with people.

I’ve had the privilege of seeing team-members come and go, finding their groove in the creative system after being our photographer, videographer, primary or secondary interviewer, copy-writer. I’m so glad to have bloomed with love and even more passion for the creative community after leading the team in exploring different opportunities to interact with the world, and with the community around us.

Carpe Bloom has always been reflective of society and youth’s concerns and their future. I also encourage the team to take on their own ‘affiliated projects’ that have to do with different areas that the community is considering — for instance, food insecurity, fashion, eating disorders, and Women in Tech. #WITs is our latest column that we enjoy producing — from graphics to concept to writing — due to the direct source of inspiration it is for us, communicating all of these wonderful #WITs’ stories.

If you ask me, watching our readership grow has been a real delight, but the real reward is being able to enable fellow young people to feel confident in what they want to do or try out for a while.

Carpe Bloom Singapore is a creative agency for young Singaporeans who seek experiential learning in journalism, design, marketing and taking charge of their passions. 


What I enjoyed the most as Content & Marketing Intern at Praxium was the opportunity to create.

empowering every individual to write their own success story. (1)

I created and grew an audio series that highlighted potential collaborators’ work and current audience’s struggles in the job market or their chosen career path. This turned into The Soundbite Series.

The whole series can be found on their Instagram account, which I helped to rebrand.

A video I produced under 12 hours, using one camera and a box I found in head quarters.


Just One Earth National Public Speaking Competition:

for the environment, for the self!


Anglo-Chinese Junior College Orator’s Cup

speakers to the test!

First Runner-Up


for official Education Dialogues*


for Official School/National Arts Council Events*

Plain English Speaking Award

on any topic, any time

Top 5 Speakers

Debate Championships

for full list*



*contact Athena personally