REAL MEN. REAL VOICES.

Both of them faced the same problem about 40% of men have – being unable to identify their emotions or find the mental space to unpack them in a state of stress and anxiety.

With the stressors of work, family and personal identity pressing on them, they often seek solace in their cars – safer havens, vehicles they can understand to a certain extent…

…when emotions seem far too complex to be comprehended.

ALEX by VOLVO provides men with a solution behind the wheel, and extends beyond the safety of the driver’s seat. Because with Volvo, a safe place isn’t a destination – it it should be a safe space for life.