wonder begets wisdom.

Collaborations & Clientele include:

Collaborations & Clientele include:

RECENT PROJECTS

Social Media Feeds
Designed for CARPE BLOOM, 2019

Founder, 2017

Handles front-facing operations & acquisition of partners and collaborators, lead producer for IGTV series and vlog content, oversees social media & communications team.

Official Collateral & Merchandise
Designed for UNASMUN 2018

Deputy-Secretary General (Publicity & Design)

Produced corporate + lookbook video, prospectus, conference pre- and post-publicity materials as well as live social media.

Portable Promotion Concept
Designed for GO SPACE Singapore, 2019

Marketing Team at Singapore’s first Space rocket launch – conceptualised ‘portable promotions’.

Designed & produced for Praxium Education, Singapore

Lead Content Marketing & Partnerships Intern at Praxium Education, handled digital design, promotion and partnership acquisition.

Writing

Working as a journalist and content creator in culture capitals such as Singapore and New York City has been a way of opening and priming my mind to tell your story.

Experience

Journalist

For the Straits Times under Singapore Press Holdings, Bobblehaus in New York City as featured in Hypebeast, etc.

Editor

Served as Head Editor for Carpe Bloom: the digital publication, helming 8 of its special edition issues.

Copywriter

Lead content strategist at Carpe Bloom, Content Marketing at Praxium (2019-Feb 2020).

Lyrics & Poetry

Finalist in All In All Out by Singapore’s National Youth Council, wrote four songs under the mentorship of prominent local talent, poems and creative fiction published in US & SG journals.

Case Studies

The Straits Times

Served as a journalist for Singapore’s largest media and publications company at two different desks: News and SCHOOLS

Selected News

Carpe Bloom (Editor-in-Chief)

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As Seen On

“Stories center around a range of topics like relationships, art, and travel, including a recent three-part vintage series dubbed The Age Of Vintage

HYPEBEAST

“Athena started @carpebloom , a creative community at the age of 16.”

Brain Juice Collective

In the era of the pandemic, we learn who we truly are.

Bobblehaus

Wanna tell your story?