Collaborations & Clientele include:
wonder begets wisdom.
Collaborations & Clientele include:
RECENT PROJECTS
Founder, 2017
Handles front-facing operations & acquisition of partners and collaborators, lead producer for IGTV series and vlog content, oversees social media & communications team.
Deputy-Secretary General (Publicity & Design)
Produced corporate + lookbook video, prospectus, conference pre- and post-publicity materials as well as live social media.
Marketing Team at Singapore’s first Space rocket launch – conceptualised ‘portable promotions’.
Lead Content Marketing & Partnerships Intern at Praxium Education, handled digital design, promotion and partnership acquisition.
Writing
Working as a journalist and content creator in culture capitals such as Singapore and New York City has been a way of opening and priming my mind to tell your story.
Experience
Journalist
For the Straits Times under Singapore Press Holdings, Bobblehaus in New York City as featured in Hypebeast, etc.
Editor
Served as Head Editor for Carpe Bloom: the digital publication, helming 8 of its special edition issues.
Copywriter
Lead content strategist at Carpe Bloom, Content Marketing at Praxium (2019-Feb 2020).
Lyrics & Poetry
Finalist in All In All Out by Singapore’s National Youth Council, wrote four songs under the mentorship of prominent local talent, poems and creative fiction published in US & SG journals.
Case Studies
The Straits Times
Served as a journalist for Singapore’s largest media and publications company at two different desks: News and SCHOOLS
As Seen On
“Stories center around a range of topics like relationships, art, and travel, including a recent three-part vintage series dubbed The Age Of Vintage“
“Athena started @carpebloom , a creative community at the age of 16.”
